In-House vs Agency : What Every Beginner Should Now Before Starting Digital Marketing

Are you planning to start a career in digital marketing but feel overwhelmed by all the options? If you're a beginner in digital marketing , the first step is not learning tools — it’s understanding what a digital marketer actually does and where they work. In today’s digital world, businesses are hiring either in-house digital marketers or partnering with digital marketing agencies . Both paths offer exciting opportunities, but which one is right for you? Let’s dive into the roles of a digital marketer , compare in-house and agency jobs, and help you choose your ideal starting point in this growing industry. 💼 What Does a Digital Marketer Do? One of the most asked questions by beginners is: “What does a digital marketer do?” A digital marketer helps a business grow online through: Search Engine Optimization (SEO) Social Media Marketing (SMM) Google Ads & Pay-Per-Click (PPC) Email Marketing Campaigns Content Creation & Strategy Analytics ...